(Photo credit: rob.knight) Drinking the Kool-Aid has become a metaphor of blind faith, or being committed to an idea without justification. The term references the November 1978 mass suicide, when 912 followers of the Reverend Jim Jones drank a Kool-Aid type beverage laced with cyanide. Brand loyalty is one common manifestation of Drinking the Kool-Aid.… Continue reading Drinking the Kool-Aid